# AP Studio — Marketing (SEO & GEO)

> AP Studio operates at the intersection of Search Engine Optimization and Generative Engine Optimization. We build the technical foundations and editorial systems that rank in classic search and surface as cited answers in AI engines — ChatGPT, Perplexity, Gemini, and beyond.

Source page: https://byappi.com/marketing
Contact: journey@byappi.com

## What we deliver

- Technical SEO audits and remediation (Core Web Vitals, crawl budget, indexation, render).
- Information architecture and internal linking systems.
- Content strategy, briefs, and editorial workflows.
- Schema.org / JSON-LD implementation across all entity types.
- Programmatic content engines and template-driven scale.
- Analytics + attribution stack (GA4, Plausible, server-side tagging).
- Conversion Rate Optimization (CRO) and A/B testing programs.
- GEO / AEO playbooks for inclusion in AI answer engines.
- Local SEO (Google Business Profile, citations, NAP consistency) and international SEO (hreflang, geo-targeting).

## SEO vs GEO vs AEO

- **SEO (Search Engine Optimization)** — ranking in classic search engines (Google, Bing). Driven by crawl, content quality, links, schema, and Core Web Vitals.
- **GEO (Generative Engine Optimization)** — being cited inside generative engines (ChatGPT, Perplexity, Gemini, Claude). Driven by entity clarity, structured data, citation density, and content liquidity across the open web.
- **AEO (Answer Engine Optimization)** — appearing in answer/featured snippets and AI overviews. Driven by clean question-answer formatting, schema, and authoritative on-page evidence.

We treat all three as one program. The same technical foundation feeds them.

## Stack and tooling

- Crawl + audit: Screaming Frog, Sitebulb, JetOctopus, Oncrawl, Lumar.
- Logs: BigQuery + custom dashboards, server log analysis.
- Rank + visibility: Ahrefs, Semrush, Sistrix, SimilarWeb, Profound, Athena (GEO), Otterly.
- AI engine monitoring: Profound, Otterly, AthenaHQ for ChatGPT / Perplexity / Gemini citation tracking.
- CMS / front-end: works with any stack; we ship Next.js, Astro, WordPress, Webflow, Shopify, Sanity, Contentful.
- Analytics: GA4, Plausible, PostHog, server-side GTM, Amplitude.
- Schema validators: Schema.org validator, Google Rich Results, JSON-LD playground.

## Engineering-led principles

- Indexation hygiene before content production.
- Schema as a first-class deliverable (Organization, ProfessionalService, Article, FAQPage, BreadcrumbList, Product, etc.).
- Entity SEO: knowledge graph clarity > keyword density.
- Citation engineering for GEO: consistent canonical facts across `llms.txt`, schema, content, and external mentions.
- Eval-driven content: every page has a target query, evidence, and a CTR/visibility KPI.

## Engagement model

- Audit: 2–3 weeks (technical, content, GEO citation footprint).
- Foundation: 4–8 weeks (schema rollout, IA, technical fixes, content briefs).
- Operate: monthly retainer covering content production, AI engine monitoring, and CRO experiments.

## Why GEO matters

A growing share of high-intent queries now resolve inside AI assistants without a traditional search click. If your brand isn't structured to be retrieved, parsed, and cited by these systems, you lose visibility regardless of classic ranking. GEO closes that gap.

## Related

- [Website Development](https://byappi.com/llms-website-developemnt.txt)
- [Mobile App Development](https://byappi.com/llms-app-development.txt)
- [AI Technology](https://byappi.com/llms-ai-technology.txt)
- [Studio overview](https://byappi.com/llms.txt)